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This Is The Scientific Way To Win Any Argument (And Not Make Enemies)
By David Hoffeld
Posted February 26, 2018

changing mindsIt’s not about the specific points you make, it’s all about how you position them. You’re in the middle of a heated discussion–or fine, let’s just call it an argument–and the person whom you’re trying convince seems unable or unwilling to grasp your point of view. What should you do?

For starters, you should realize that your odds aren’t exactly superb. Belief change, as psychologist and fellow Fast Company contributor Art Markman put it, is frequently “a war of attrition. There’s usually no one argument that can suddenly get someone to see the light.” Still, some fascinating research suggests that reframing your ideas can boost your opponent’s receptiveness to them. Here’s how it works. More…